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Explaining international performance: Marketing mix, planning, and their interaction
Aviv Shoham
, Fredric Kropp
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peer-review
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Keyphrases
Performance Variables
100%
Performance Measures
100%
Performance Marketing
100%
International Performance
100%
Marketing Mix
100%
Depth Interviews
50%
Explanatory Variables
50%
Managerial Implications
50%
Firm Performance
50%
Mail Survey
50%
Firm Strategy
50%
International Firms
50%
International Marketing Strategy
50%
Export Performance
50%
International Marketing
50%
Product Price
50%
Distribution Channels
50%
Many-worlds
50%
Global Market
50%
Performance Strategies
50%
Strategy Variable
50%
Explanatory Strategy
50%
Product Promotion
50%
Product Planning
50%
Social Sciences
In-Depth Interview
100%
Firm Performance
100%
Marketing Strategy
100%
Mail Survey
100%
Marketing Performance
100%
Export Performance
100%
World Market
100%
Firm Strategy
100%
Pricing Promotion
100%
Economics, Econometrics and Finance
Marketing Management
100%
International Marketing
100%
Firm Performance
50%
Pricing
50%
Firm Strategy
50%