| Original language | English |
|---|---|
| Pages (from-to) | 3-4 |
| Number of pages | 2 |
| Journal | Journal of International Marketing |
| Volume | 7 |
| Issue number | 2 |
| DOIs | |
| State | Published - Jun 1999 |
ASJC Scopus subject areas
- Business and International Management
- Marketing
Xiaohua Lin, Richard Germain, Aviv Shoham
Research output: Contribution to journal › Article › peer-review
| Original language | English |
|---|---|
| Pages (from-to) | 3-4 |
| Number of pages | 2 |
| Journal | Journal of International Marketing |
| Volume | 7 |
| Issue number | 2 |
| DOIs | |
| State | Published - Jun 1999 |