Effectiveness of Website Personalization: Does the Presence of Personalized Recommendations Cannibalize Sampling of Other Items?

Keyphrases

• Personalized Recommendation 100%
• Website Personalization 100%
• Personalization 40%
• Consumer Search Theory 40%
• User Sampling 40%
• Sampling Behavior 40%
• Merchants 20%
• User Behavior 20%
• Simulation Analysis 20%
• Unique Experience 20%
• Consumer Behaviour 20%
• Personalization Technology 20%
• Web Content 20%
• Longitudinal Field Study 20%

Psychology

• Field Study 100%
• Consumer Behavior 100%