Effect of consumer characteristics on optimal reference price.

Oded Lowengart; Shlomo Mizrahi; Rami Yosef

doi:10.1057/palgrave.rpm.5170067

Effect of consumer characteristics on optimal reference price.

Oded Lowengart, Shlomo Mizrahi, Rami Yosef

Research output: Contribution to journal › Article › peer-review

Abstract

Examines the effect of consumer characteristics on optimal reference price. Opportunity for marketers of manipulation the reference price in order to create a gain in the perceptions of consumers; Direct relationship between loyalty level and the optimal reference price; Literature relating to pricing, reference price and brand loyalty.

Original language	English
Pages (from-to)	201-215
Number of pages	15
Journal	Journal of Revenue and Pricing Management
Volume	2
Issue number	3
DOIs	https://doi.org/10.1057/palgrave.rpm.5170067
State	Published - 1 Oct 2003
Externally published	Yes

Keywords

Consumer behavior
Pricing
Brand choice

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10.1057/palgrave.rpm.5170067

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title = "Effect of consumer characteristics on optimal reference price.",

abstract = "Examines the effect of consumer characteristics on optimal reference price. Opportunity for marketers of manipulation the reference price in order to create a gain in the perceptions of consumers; Direct relationship between loyalty level and the optimal reference price; Literature relating to pricing, reference price and brand loyalty.",

keywords = "Consumer behavior, Pricing, Brand choice",

author = "Oded Lowengart and Shlomo Mizrahi and Rami Yosef",

year = "2003",

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doi = "10.1057/palgrave.rpm.5170067",

language = "English",

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AU - Mizrahi, Shlomo

AU - Yosef, Rami

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AB - Examines the effect of consumer characteristics on optimal reference price. Opportunity for marketers of manipulation the reference price in order to create a gain in the perceptions of consumers; Direct relationship between loyalty level and the optimal reference price; Literature relating to pricing, reference price and brand loyalty.

KW - Consumer behavior

KW - Pricing

KW - Brand choice

U2 - 10.1057/palgrave.rpm.5170067

DO - 10.1057/palgrave.rpm.5170067

M3 - Article

SN - 1476-6930

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SP - 201

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JO - Journal of Revenue and Pricing Management

JF - Journal of Revenue and Pricing Management

IS - 3

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Effect of consumer characteristics on optimal reference price.

Abstract

Keywords

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Cite this