Economic versus personal future-oriented attitudes as consumer shopping indicators

Lynn R. Kahle; Aviv Shoham; Greg Rose; Malcolm Smith; Rajeev Batra

doi:10.1300/J037v12n03_04

Economic versus personal future-oriented attitudes as consumer shopping indicators

Lynn R. Kahle, Aviv Shoham, Greg Rose, Malcolm Smith, Rajeev Batra

School Of Business Administration

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

A model incorporating economic optimism, personal pessimism, and the related aspects of depression, and shopping indicators of conspicuous consumption, deal proneness, healthy shopping consciousness, and product trustworthiness is developed. Then, the model is tested empirically using structural equations on a sample of 667 consumers. It is concluded that both economic optimism and personal pessimism have significant and unique influences on consumer shopping behavior, implying orthogonal but vital contributions from economics and psychology to the understanding of the future of consumer shopping behavior.

Original language	English
Title of host publication	Euromarketing and the Future
Publisher	Taylor and Francis
Pages	35-54
Number of pages	20
ISBN (Print)	9780203052129
DOIs	https://doi.org/10.1300/J037v12n03_04
State	Published - 2013

Keywords

Consumer attitudes
Depression
Future
Optimism
Pessimism
Shopping

ASJC Scopus subject areas

General Business, Management and Accounting
General Economics, Econometrics and Finance

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10.1300/J037v12n03_04

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ER -

Economic versus personal future-oriented attitudes as consumer shopping indicators

Abstract

Keywords

ASJC Scopus subject areas

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