Economic versus personal future-oriented attitudes as consumer shopping indicators

Lynn R. Kahle, Aviv Shoham, Greg Rose, Malcolm Smith, Rajeev Batra

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review


A model incorporating economic optimism, personal pessimism, and the related aspects of depression, and shopping indicators of conspicuous consumption, deal proneness, healthy shopping consciousness, and product trustworthiness is developed. Then, the model is tested empirically using structural equations on a sample of 667 consumers. It is concluded that both economic optimism and personal pessimism have significant and unique influences on consumer shopping behavior, implying orthogonal but vital contributions from economics and psychology to the understanding of the future of consumer shopping behavior.

Original languageEnglish
Title of host publicationEuromarketing and the Future
PublisherTaylor and Francis
Number of pages20
ISBN (Print)9780203052129
StatePublished - 2013


  • Consumer attitudes
  • Depression
  • Future
  • Optimism
  • Pessimism
  • Shopping

ASJC Scopus subject areas

  • General Business, Management and Accounting
  • Economics, Econometrics and Finance (all)


Dive into the research topics of 'Economic versus personal future-oriented attitudes as consumer shopping indicators'. Together they form a unique fingerprint.

Cite this