Economic versus personal future-oriented attitudes as consumer shopping indicators

Lynn R. Kahle; Aviv Shoham; Greg Rose; Malcolm Smith; Rajeev Batra

doi:10.1300/J037v12n03_04

Economic versus personal future-oriented attitudes as consumer shopping indicators

Lynn R. Kahle, Aviv Shoham, Greg Rose, Malcolm Smith, Rajeev Batra

School Of Business Administration

Research output: Contribution to journal › Article › peer-review

Abstract

A model incorporating economic optimism, personal pessimism, and the related aspects of depression, and shopping indicators of conspicuous consumption, deal proneness, healthy shopping consciousness, and product trustworthiness is developed. Then, the model is tested empirically using structural equations on a sample of 667 consumers. It is concluded that both economic optimism and personal pessimism have significant and unique influences on consumer shopping behavior, implying orthogonal but vital contributions from economics and psychology to the understanding of the future of consumer shopping behavior.

Original language	English
Pages (from-to)	35-54
Number of pages	20
Journal	Journal of Euromarketing
Volume	12
Issue number	3-4
DOIs	https://doi.org/10.1300/J037v12n03_04
State	Published - 2003

Keywords

Consumer attitudes
Depression
Future
Optimism
Pessimism
Shopping

ASJC Scopus subject areas

Geography, Planning and Development
Marketing

Access to Document

10.1300/J037v12n03_04

Cite this

@article{17f9b97f6ac4493494a45052881d6bcf,

title = "Economic versus personal future-oriented attitudes as consumer shopping indicators",

abstract = "A model incorporating economic optimism, personal pessimism, and the related aspects of depression, and shopping indicators of conspicuous consumption, deal proneness, healthy shopping consciousness, and product trustworthiness is developed. Then, the model is tested empirically using structural equations on a sample of 667 consumers. It is concluded that both economic optimism and personal pessimism have significant and unique influences on consumer shopping behavior, implying orthogonal but vital contributions from economics and psychology to the understanding of the future of consumer shopping behavior.",

keywords = "Consumer attitudes, Depression, Future, Optimism, Pessimism, Shopping",

author = "Kahle, {Lynn R.} and Aviv Shoham and Greg Rose and Malcolm Smith and Rajeev Batra",

year = "2003",

doi = "10.1300/J037v12n03_04",

language = "English",

volume = "12",

pages = "35--54",

journal = "Journal of Euromarketing",

issn = "1049-6483",

publisher = "Haworth Press Inc.",

number = "3-4",

}

TY - JOUR

T1 - Economic versus personal future-oriented attitudes as consumer shopping indicators

AU - Kahle, Lynn R.

AU - Shoham, Aviv

AU - Rose, Greg

AU - Smith, Malcolm

AU - Batra, Rajeev

PY - 2003

Y1 - 2003

N2 - A model incorporating economic optimism, personal pessimism, and the related aspects of depression, and shopping indicators of conspicuous consumption, deal proneness, healthy shopping consciousness, and product trustworthiness is developed. Then, the model is tested empirically using structural equations on a sample of 667 consumers. It is concluded that both economic optimism and personal pessimism have significant and unique influences on consumer shopping behavior, implying orthogonal but vital contributions from economics and psychology to the understanding of the future of consumer shopping behavior.

AB - A model incorporating economic optimism, personal pessimism, and the related aspects of depression, and shopping indicators of conspicuous consumption, deal proneness, healthy shopping consciousness, and product trustworthiness is developed. Then, the model is tested empirically using structural equations on a sample of 667 consumers. It is concluded that both economic optimism and personal pessimism have significant and unique influences on consumer shopping behavior, implying orthogonal but vital contributions from economics and psychology to the understanding of the future of consumer shopping behavior.

KW - Consumer attitudes

KW - Depression

KW - Future

KW - Optimism

KW - Pessimism

KW - Shopping

UR - http://www.scopus.com/inward/record.url?scp=0346639223&partnerID=8YFLogxK

U2 - 10.1300/J037v12n03_04

DO - 10.1300/J037v12n03_04

M3 - Article

AN - SCOPUS:0346639223

SN - 1049-6483

VL - 12

SP - 35

EP - 54

JO - Journal of Euromarketing

JF - Journal of Euromarketing

IS - 3-4

ER -

Economic versus personal future-oriented attitudes as consumer shopping indicators

Abstract

Keywords

ASJC Scopus subject areas

Access to Document

Other files and links

Fingerprint

Cite this