Economic versus personal future-oriented attitudes as consumer shopping indicators

Lynn R. Kahle, Aviv Shoham, Greg Rose, Malcolm Smith, Rajeev Batra

Research output: Contribution to journalArticlepeer-review


A model incorporating economic optimism, personal pessimism, and the related aspects of depression, and shopping indicators of conspicuous consumption, deal proneness, healthy shopping consciousness, and product trustworthiness is developed. Then, the model is tested empirically using structural equations on a sample of 667 consumers. It is concluded that both economic optimism and personal pessimism have significant and unique influences on consumer shopping behavior, implying orthogonal but vital contributions from economics and psychology to the understanding of the future of consumer shopping behavior.

Original languageEnglish
Pages (from-to)35-54
Number of pages20
JournalJournal of Euromarketing
Issue number3-4
StatePublished - 2003


  • Consumer attitudes
  • Depression
  • Future
  • Optimism
  • Pessimism
  • Shopping

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Marketing


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