Do People Watch What They Do Not Trust? Exploring the Association Between News Media Skepticism and Exposure

Yariv Tsfati, Joseph N. Cappella

Research output: Contribution to journalReview articlepeer-review

Abstract

This article explores a possible association between skepticism toward the media and audience exposure patterns, Hypotheses predicting a relationship between media skepticism and news media consumption are tested on four large sample data sets. Findings show that media skepticism is negatively associated with mainstream news exposure but positively associated with nonmainstream news exposure.

Original languageEnglish
Pages (from-to)504-529
Number of pages26
JournalCommunication Research
Volume30
Issue number5
DOIs
StatePublished - Oct 2003

Keywords

  • Media skepticism
  • News exposure
  • Trust

ASJC Scopus subject areas

  • Language and Linguistics
  • Communication
  • Linguistics and Language

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