Abstract
Five studies merged the priming methodology with the bystander apathy literature and demonstrate how merely priming a social context at Time 1 leads to less helping behavior on a subsequent, completely unrelated task at Time 2. In Study 1, participants who imagined being with a group at Time 1 pledged significantly fewer dollars on a charity-giving measure at Time 2 than did those who imagined being alone with one other person. Studies 2-5 build converging evidence with hypothetical and real helping behavior measures and demonstrate that participants who imagine the presence of others show facilitation to words associated with unaccountable on a lexical decision task. Implications for social group research and the priming methodology are discussed.
Original language | English |
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Pages (from-to) | 843-853 |
Number of pages | 11 |
Journal | Journal of Personality and Social Psychology |
Volume | 83 |
Issue number | 4 |
DOIs | |
State | Published - Oct 2002 |
ASJC Scopus subject areas
- Social Psychology
- Sociology and Political Science