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Crafting strategy for international marketing: outside-in or inside-out?
Yoel Asseraf
,
Aviv Shoham
School Of Business Administration
Research output
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Contribution to journal
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Article
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peer-review
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Keyphrases
Outside-in
100%
Inside-out
100%
International Marketing
100%
Marketing Capabilities
80%
Technological Capabilities
60%
International Performance
40%
Israeli
20%
Partial Least Squares Structural Equation Modeling (PLS-SEM)
20%
Design Methodology
20%
Survey-based
20%
International Context
20%
Dynamic Capabilities
20%
Impact Performance
20%
Strategic Performance
20%
Market Orientation
20%
Product Adaptation
20%
Resource-based View
20%
Venture Capitalists
20%
International Venture
20%
Dynamic Exploration
20%
Conceptual Landscape
20%
Exploration Capability
20%
Social Sciences
Structural Equation Modeling
100%
Dynamic Capability
100%
Market Orientation
100%
Resource Based View
100%
Venture Capitalist
100%
Design Methodology
100%
Economics, Econometrics and Finance
International Marketing
100%
Marketing
100%
Resource-Based View
25%
Dynamic Capabilities
25%
Venture Capitalist
25%