“Cowboys, Indians, Oil & Cattle…Texas History” (Graham, TX): How Texas destinations associate themselves with the state narrative

Keyphrases

• Academic Literature 25%
• Association Strategy 50%
• Brand Heritage 25%
• Brand Narratives 25%
• Brand Symbols 25%
• Celebrity 75%
• Cowboy 100%
• Destination Marketing 25%
• Famous Brand 25%
• Local Brands 25%
• Local Names 25%
• Local Site 25%
• Marketing Academics 25%
• Marketing Literature 25%
• Marketing Professionals 25%
• Narrative Elements 25%
• Professional Literature 25%
• Qualitative Content Analysis 25%
• State Narrative 100%
• State of Texas 50%
• Texas 100%
• Tourism 50%
• Tourism Management 25%
• Travel Guides 25%
• US States 25%

Social Sciences

• Destination Marketing 16%
• Guidebooks 16%
• Narrative 100%
• Qualitative Content Analysis 16%
• Texas 100%
• Tourism 33%
• Tourism Marketing 16%
• USA 16%