Coupling social attention to the self forms a network for personal signifi cance (2013)

Jie Sui, Pia Rotshtein, Glyn W. Humphreys

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review


A colour version of Figure 12.2 appears in the plate section between pp. 280-281 Humans have the inherent ability to rapidly learn the social salience of a stimulus enhancing survival. There are a considerable number of studies on the effect of self-association in social psychology that have shown that there is enhanced importance assigned to self-associated objects (1), increased preference (2, 3), and stronger memory (4, 5). For example, by assigning participants to a specifi c team associated with specifi c symbols, participants typically rapidly orient their attention and prioritize the subsequent processing toward self-associated team members when asked to make social evaluations and allocate rewards (2, 3). These effects are not confi ned to high-level cognitive processes, however, Sui et al. recently demonstrated that self-associations with neutral geometrical shapes can rapidly alter perception (6), so that self-associated shapes are less affected by contrast reduction than shapes associated to other people. How this rapid perceptual effect of self-tagging emerges was investigated here.

Original languageEnglish
Title of host publicationAttention, Perception and Action
Subtitle of host publicationSelected Works of Glyn Humphreys
PublisherTaylor and Francis
Number of pages15
ISBN (Electronic)9781317496076
ISBN (Print)9781138889538
StatePublished - 10 Jun 2016
Externally publishedYes

Bibliographical note

Publisher Copyright:
© 2016 Glyn W. Humphreys.

ASJC Scopus subject areas

  • General Psychology


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