'Consumers’ Arrogance: Construct Conceptualization and Preliminary Validation Evidence

Shlomo Hareli; Ayalla A. Ruvio; Aviv Shoham

'Consumers’ Arrogance: Construct Conceptualization and Preliminary Validation Evidence

Shlomo Hareli, Ayalla A. Ruvio, Aviv Shoham

School Of Business Administration

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

This paper explores the meaning of consumer arrogance (CA). It offers a conceptualization and an initial operationalization of CA. CA defined as a general multidimensional construct that reflects the tendency of individuals to communicate their achievements to others through products. The findings suggest a five-dimensional CA structure including: brand-name self-assertion, exhibitionism-based purchases, “I know best” mentality, showing-off through purchases, and purchase superiority.

Original language	English
Title of host publication	Advances in Consumer Research
Editors	Gavan J. Fitzimons , Vicki G. Morwitz
Pages	677-678
Volume	34
State	Published - 2007

Cite this

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title = "'Consumers{\textquoteright} Arrogance: Construct Conceptualization and Preliminary Validation Evidence",

abstract = "This paper explores the meaning of consumer arrogance (CA). It offers a conceptualization and an initial operationalization of CA. CA defined as a general multidimensional construct that reflects the tendency of individuals to communicate their achievements to others through products. The findings suggest a five-dimensional CA structure including: brand-name self-assertion, exhibitionism-based purchases, “I know best” mentality, showing-off through purchases, and purchase superiority.",

author = "Shlomo Hareli and Ruvio, \{Ayalla A.\} and Aviv Shoham",

year = "2007",

language = "English",

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AU - Hareli, Shlomo

AU - Ruvio, Ayalla A.

AU - Shoham, Aviv

PY - 2007

Y1 - 2007

N2 - This paper explores the meaning of consumer arrogance (CA). It offers a conceptualization and an initial operationalization of CA. CA defined as a general multidimensional construct that reflects the tendency of individuals to communicate their achievements to others through products. The findings suggest a five-dimensional CA structure including: brand-name self-assertion, exhibitionism-based purchases, “I know best” mentality, showing-off through purchases, and purchase superiority.

AB - This paper explores the meaning of consumer arrogance (CA). It offers a conceptualization and an initial operationalization of CA. CA defined as a general multidimensional construct that reflects the tendency of individuals to communicate their achievements to others through products. The findings suggest a five-dimensional CA structure including: brand-name self-assertion, exhibitionism-based purchases, “I know best” mentality, showing-off through purchases, and purchase superiority.

UR - https://www.acrwebsite.org/volumes/12587/volumes/v34/NA-34

M3 - Conference contribution

VL - 34

SP - 677

EP - 678

BT - Advances in Consumer Research

A2 - , Gavan J. Fitzimons

A2 - , Vicki G. Morwitz

ER -

'Consumers’ Arrogance: Construct Conceptualization and Preliminary Validation Evidence

Abstract

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