'Consumers’ Arrogance: Construct Conceptualization and Preliminary Validation Evidence

Shlomo Hareli, Ayalla A. Ruvio, Aviv Shoham

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review


This paper explores the meaning of consumer arrogance (CA). It offers a conceptualization and an initial operationalization of CA. CA defined as a general multidimensional construct that reflects the tendency of individuals to communicate their achievements to others through products. The findings suggest a five-dimensional CA structure including: brand-name self-assertion, exhibitionism-based purchases, “I know best” mentality, showing-off through purchases, and purchase superiority.
Original languageEnglish
Title of host publicationAdvances in Consumer Research
EditorsGavan J. Fitzimons , Vicki G. Morwitz
StatePublished - 2007


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