TY - GEN
T1 - 'Consumers’ Arrogance: Construct Conceptualization and Preliminary Validation Evidence
AU - Hareli, Shlomo
AU - Ruvio, Ayalla A.
AU - Shoham, Aviv
PY - 2007
Y1 - 2007
N2 - This paper explores the meaning of consumer arrogance (CA). It offers a conceptualization and an initial operationalization of CA. CA defined as a general multidimensional construct that reflects the tendency of individuals to communicate their achievements to others through products. The findings suggest a five-dimensional CA structure including: brand-name self-assertion, exhibitionism-based purchases, “I know best” mentality, showing-off through purchases, and purchase superiority.
AB - This paper explores the meaning of consumer arrogance (CA). It offers a conceptualization and an initial operationalization of CA. CA defined as a general multidimensional construct that reflects the tendency of individuals to communicate their achievements to others through products. The findings suggest a five-dimensional CA structure including: brand-name self-assertion, exhibitionism-based purchases, “I know best” mentality, showing-off through purchases, and purchase superiority.
UR - https://www.acrwebsite.org/volumes/12587/volumes/v34/NA-34
M3 - Conference contribution
VL - 34
SP - 677
EP - 678
BT - Advances in Consumer Research
A2 - , Gavan J. Fitzimons
A2 - , Vicki G. Morwitz
ER -