Consumer arrogance: Scale development and validation

Ayalla A. Ruvio, Aviv Shoham

Research output: Contribution to journalArticlepeer-review


This article provides a conceptualization of the new construct of consumer arrogance and develops and validates a measurement scale for it. It views consumer arrogance as a multi-dimensional trait reflecting the proclivity to use possessions in order to establish one's social superiority over others. The final version of the scale has four dimensions: image-based consumption, consumer bragging, exhibitionism-based purchases, and consumer feeling superior. In six studies, which include 1529 participants, both students and adults, the consumer arrogance scale demonstrates internal consistency and validity within one country (Israel), across two sub-cultures (Israeli Arabs and Jews), and across cultures (Israel and the US). The findings also support the role of consumer arrogance in explaining and predicting consumption behaviors above and beyond existing constructs.

Original languageEnglish
Pages (from-to)3989-3997
Number of pages9
JournalJournal of Business Research
Issue number10
StatePublished - 1 Oct 2016

Bibliographical note

Publisher Copyright:
© 2016 Elsevier Inc.


  • Arrogance
  • Cross-cultural
  • Measurement
  • Superiority
  • Validation

ASJC Scopus subject areas

  • Marketing


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