Competitive intelligence embeddedness: Drivers and performance consequences

Amiram Markovich, Kalanit Efrat, Daphne R. Raban, Anne L. Souchon

Research output: Contribution to journalArticlepeer-review


The proliferation of Web-based information sources and social media draw firms' attention to these channels as sources of competitive intelligence (CI). To date, research has focused mainly on information collection techniques rather than on CI uses and its influence on firm performance. We define CI embeddedness as the extent to which management and employees incorporate CI in daily routines, so that actionable knowledge is transferred throughout the organization. A survey of 124 decision makers reveals positive impact of Web CI sources as well as alliances with information providers on CI embeddedness. Furthermore, while CI embeddedness shows no direct influence on firms’ performance, it has a mediated effect on performance through customer satisfaction.

Original languageEnglish
Pages (from-to)708-718
Number of pages11
JournalEuropean Management Journal
Issue number6
StatePublished - Dec 2019

Bibliographical note

Publisher Copyright:
© 2019 Elsevier Ltd


  • Competitive intelligence embeddedness
  • Information use
  • Performance
  • Web sources quality

ASJC Scopus subject areas

  • Strategy and Management


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