Bragging in the right context: Impressions formed of self-promoters who create a context for their boasts

Two studies examined the impression formed of self-promoters who actively work on creating the right context for their boasts. According to previous research, self-promotion in response to a question is perceived more positively. The current research claims that people commonly encourage their interactants to ask them a question pertaining to their success, and investigates the resulting impressions created. In Study 1 speakers were perceived more negatively when they raised the issue relevant to their self-promotion only when their interactant did not ask them a question concerning their success. Study 2 provided evidence regarding the cognitive process underlying the perception of the self-promoter. The results are discussed in terms of the correspondence bias, the mindlessness hypothesis, and models of reconstructive memory.