Philanthropy emerges from the moral imperative to perform acts of good will. In the present study, we address the link between individual level theories of volunteering and organizational level approaches of philanthropic activity. We propose a conceptual bridge between theoretical and operational measures of philanthropy based on a micro/ macro level perspective. We introduce the concept of “Boundaryspanning” philanthropy enables to capture the change from a past “mechanistic” mode into a future “organic” mode. The organic philanthropy enables an immediate online interaction used by philanthropists, nonprofit organizations and individuals alike in order to promote social causes, advance public awareness and engage volunteers. The individual and organizational levels variations of e-philanthropy and online volunteer engagement and contributions are discussed.
|Title of host publication
|Subtitle of host publication
|Past, Present and Future Perspectives
|Nova Science Publishers, Inc.
|Number of pages
|Published - 1 Jan 2016
Bibliographical notePublisher Copyright:
© 2016 by Nova Science Publishers, Inc. All rights reserved.
- Boundary-spanning philanthropy
- Social marketing
ASJC Scopus subject areas
- General Social Sciences