Assessing the drivers and impact of international marketing agility

Keyphrases

• International Marketing Agility 100%
• Marketing Planning 60%
• New Product Advantage 60%
• New Conceptualization 40%
• International Market Performance 40%
• Exporters 40%
• Survey Data 20%
• Israeli 20%
• Adaptation 20%
• Partial Least Squares Structural Equation Modeling (PLS-SEM) 20%
• Depth Interviews 20%
• Moderating Role 20%
• Design Methodology 20%
• Marketing Environment 20%
• Strategy Adaptation 20%
• International Marketing Strategy 20%
• Planning Flexibility 20%
• International Marketing 20%
• Marketing Roles 20%
• Marketing Flexibility 20%
• Complementary Role 20%
• Product Adaptation 20%
• Outside View 20%
• Dynamic Capability Theory 20%
• Inertia 20%
• Planning Capabilities 20%
• Decision-making Styles 20%
• Resource-based View 20%
• Awareness of Others 20%

Social Sciences

• Marketing Planning 100%
• Market Performance 66%
• Structural Equation Modeling 33%
• Operationalization 33%
• Survey Analysis 33%
• In-Depth Interview 33%
• Marketing Strategy 33%
• Decision Making 33%
• Authors 33%
• Design Methodology 33%
• Dynamic Capabilities 33%
• Resource-Based View 33%
• Marketing Context 33%