Assessing interactivity in computer-mediated research

Sheizaf Rafaeli, Yaron Ariel

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review


Interactivity is not unique to computers or networks and cannot be reserved solely for the discussion of so-called 'New Media'. Restricting analysis of interactivity to the domain of computerized and new technology alone problematizes comparisons with traditional media as well as with further developments of the new media. This article begins by reviewing some of the leading definitions and by highlighting the primary conceptual development of interactivity. It then discusses the correlates of interactivity and the different ways studies have measured it, and looks into some of the effects of interactivity by surveying empirical findings. The article also suggests treating interactivity as a unidimensional variable rather than a multidimensional construct. It is argued that expected, actual, and perceived interactivity are the relevant frameworks when examining the variable. Finally, the importance of information, meaning, and value, and their relation to interactivity, are highlighted.

Original languageEnglish
Title of host publicationOxford Handbook of Internet Psychology
PublisherOxford University Press
ISBN (Electronic)9780191743771
ISBN (Print)9780199561803
StatePublished - 18 Sep 2012

Bibliographical note

Publisher Copyright:
© Oxford University Press, 2007. All rights reserved.


  • Information
  • Interactivity
  • Meaning
  • New Media
  • Value

ASJC Scopus subject areas

  • General Psychology


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