A/P(rivacy) Testing: Assessing applications for social and institutional privacy

Oshrat Ayalon, Eran Toch

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

The way information systems are designed has a crucial effect on users' privacy, but users are rarely involved in Privacy-by-Design processes. To bridge this gap, we investigate how User-Centered Design (UCD) methods can be used to improve the privacy of systems' designs. We present the process of developing A/P(rivacy) Testing, a platform that allows designers to compare several privacy designs alternatives, eliciting end-users' privacy perceptions of a tested system or a feature (Figure 1). We describe three online experiments, with 959 participants, in which we created and validated the reliability of a scale for Users' Perceived Systems' Privacy (UPSP), and used it to compare between privacy designs alternatives by using scenarios and different variants. We show that A/B testing is applicable for privacy purposes and that our scale is differentiating between designs that perceived as legitimate and designs that may violate users' expectations.

Original languageEnglish
Title of host publicationCHI EA 2019 - Extended Abstracts of the 2019 CHI Conference on Human Factors in Computing Systems
PublisherAssociation for Computing Machinery
ISBN (Electronic)9781450359719
DOIs
StatePublished - 2 May 2019
Externally publishedYes
Event2019 CHI Conference on Human Factors in Computing Systems, CHI EA 2019 - Glasgow, United Kingdom
Duration: 4 May 20199 May 2019

Publication series

NameConference on Human Factors in Computing Systems - Proceedings

Conference

Conference2019 CHI Conference on Human Factors in Computing Systems, CHI EA 2019
Country/TerritoryUnited Kingdom
CityGlasgow
Period4/05/199/05/19

Bibliographical note

Publisher Copyright:
© 2019 Copyright is held by the author/owner(s).

Keywords

  • A/B testing
  • Controlled experiments
  • Privacy
  • Privacy-by-design
  • User-centered design

ASJC Scopus subject areas

  • Software
  • Human-Computer Interaction
  • Computer Graphics and Computer-Aided Design

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