As immigration has become a growing worldwide phenomenon, the notion of migrant ethnicity is attracting growing interest in social sciences research. In marketing, scholars have studied if and how ethnicity influences consumer behavior. Ogdan’s (2004) comprehensive review supported the influence of culture and acculturation on consumers’ purchase decisions through ethnic identity, acculturation into the host culture, culture conflict, marginalization, ethnocentrism, and consumer ethnocentrism (CE). While studies have examined ethnocentrism and CE and their antecedents and consequences, immigrants’ CE has been under-researched. We focus on ethnocentrism and CE of Russian immigrants to Israel.
|Title of host publication||Developments in Marketing Science|
|Subtitle of host publication||Proceedings of the Academy of Marketing Science|
|Number of pages||1|
|State||Published - 2015|
|Name||Developments in Marketing Science: Proceedings of the Academy of Marketing Science|
Bibliographical notePublisher Copyright:
© 2015, Academy of Marketing Science.
- Ethnic Identity
- Host Country
- Positive Attitude
- Power Distance
- Social Science Research
ASJC Scopus subject areas
- Strategy and Management