Antecedents to Immigrants’ Consumer Ethnocentrism: The Case of Russian Immigrants to Israel

Dalia Velan, Aviv Shoham, Ayalla Ruvio

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review


As immigration has become a growing worldwide phenomenon, the notion of migrant ethnicity is attracting growing interest in social sciences research. In marketing, scholars have studied if and how ethnicity influences consumer behavior. Ogdan’s (2004) comprehensive review supported the influence of culture and acculturation on consumers’ purchase decisions through ethnic identity, acculturation into the host culture, culture conflict, marginalization, ethnocentrism, and consumer ethnocentrism (CE). While studies have examined ethnocentrism and CE and their antecedents and consequences, immigrants’ CE has been under-researched. We focus on ethnocentrism and CE of Russian immigrants to Israel.

Original languageEnglish
Title of host publicationDevelopments in Marketing Science
Subtitle of host publicationProceedings of the Academy of Marketing Science
PublisherSpringer Nature
Number of pages1
StatePublished - 2015

Publication series

NameDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)2363-6165
ISSN (Electronic)2363-6173

Bibliographical note

Publisher Copyright:
© 2015, Academy of Marketing Science.


  • Ethnic Identity
  • Host Country
  • Positive Attitude
  • Power Distance
  • Social Science Research

ASJC Scopus subject areas

  • Marketing
  • Strategy and Management


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