Antecedents to Immigrants’ Consumer Ethnocentrism: The Case of Russian Immigrants to Israel

Dalia Velan; Aviv Shoham; Ayalla Ruvio

doi:10.1007/978-3-319-18687-0_35

Antecedents to Immigrants’ Consumer Ethnocentrism: The Case of Russian Immigrants to Israel

Dalia Velan, Aviv Shoham, Ayalla Ruvio

School Of Business Administration

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

As immigration has become a growing worldwide phenomenon, the notion of migrant ethnicity is attracting growing interest in social sciences research. In marketing, scholars have studied if and how ethnicity influences consumer behavior. Ogdan’s (2004) comprehensive review supported the influence of culture and acculturation on consumers’ purchase decisions through ethnic identity, acculturation into the host culture, culture conflict, marginalization, ethnocentrism, and consumer ethnocentrism (CE). While studies have examined ethnocentrism and CE and their antecedents and consequences, immigrants’ CE has been under-researched. We focus on ethnocentrism and CE of Russian immigrants to Israel.

Original language	English
Title of host publication	Developments in Marketing Science
Subtitle of host publication	Proceedings of the Academy of Marketing Science
Publisher	Springer Nature
Pages	87
Number of pages	1
DOIs	https://doi.org/10.1007/978-3-319-18687-0_35
State	Published - 2015

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

Bibliographical note

Publisher Copyright:
© 2015, Academy of Marketing Science.

Keywords

Ethnic Identity
Host Country
Positive Attitude
Power Distance
Social Science Research

ASJC Scopus subject areas

Marketing
Strategy and Management

Access to Document

10.1007/978-3-319-18687-0_35

Cite this

Velan, D., Shoham, A., & Ruvio, A. (2015). Antecedents to Immigrants’ Consumer Ethnocentrism: The Case of Russian Immigrants to Israel. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 87). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer Nature. https://doi.org/10.1007/978-3-319-18687-0_35

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abstract = "As immigration has become a growing worldwide phenomenon, the notion of migrant ethnicity is attracting growing interest in social sciences research. In marketing, scholars have studied if and how ethnicity influences consumer behavior. Ogdan{\textquoteright}s (2004) comprehensive review supported the influence of culture and acculturation on consumers{\textquoteright} purchase decisions through ethnic identity, acculturation into the host culture, culture conflict, marginalization, ethnocentrism, and consumer ethnocentrism (CE). While studies have examined ethnocentrism and CE and their antecedents and consequences, immigrants{\textquoteright} CE has been under-researched. We focus on ethnocentrism and CE of Russian immigrants to Israel.",

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Velan, D, Shoham, A & Ruvio, A 2015, Antecedents to Immigrants’ Consumer Ethnocentrism: The Case of Russian Immigrants to Israel. in Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer Nature, pp. 87. https://doi.org/10.1007/978-3-319-18687-0_35

Antecedents to Immigrants’ Consumer Ethnocentrism: The Case of Russian Immigrants to Israel. / Velan, Dalia; Shoham, Aviv; Ruvio, Ayalla.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, 2015. p. 87 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

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AU - Ruvio, Ayalla

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AB - As immigration has become a growing worldwide phenomenon, the notion of migrant ethnicity is attracting growing interest in social sciences research. In marketing, scholars have studied if and how ethnicity influences consumer behavior. Ogdan’s (2004) comprehensive review supported the influence of culture and acculturation on consumers’ purchase decisions through ethnic identity, acculturation into the host culture, culture conflict, marginalization, ethnocentrism, and consumer ethnocentrism (CE). While studies have examined ethnocentrism and CE and their antecedents and consequences, immigrants’ CE has been under-researched. We focus on ethnocentrism and CE of Russian immigrants to Israel.

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KW - Host Country

KW - Positive Attitude

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Antecedents to Immigrants’ Consumer Ethnocentrism: The Case of Russian Immigrants to Israel

Abstract

Publication series

Bibliographical note

Keywords

ASJC Scopus subject areas

Access to Document

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Cite this