Madsen synthesized international performance studies and identified 20 performance antecedents. Of these, 12 are unrelated to international performance or have conflicting relationships across the reviewed studies. We use his recommendations to increase the value of international performance research. First, we include seven antecedents that cover the organizational, environmental, strategic, and performance domains of his model, including components of the market orientation model. Second, earlier studies involved mostly North American and European goods exporters. This study extends previous research to the service sector in Australia. Based on responses from 181 exporters, the importance of managerial attitudes, perceived international barriers, and human resource efforts is shown to affect international performance.
|Number of pages||16|
|Journal||European Journal of Marketing|
|State||Published - Oct 2002|
Bibliographical noteFunding Information:
In sum, the data provide strong or partial support to all six hypotheses. H1/H6 were supported, whereas H2‐H5 were partially supported.
© 2002, MCB UP Limited.
- Company performance
- International marketing
- Market orientation
ASJC Scopus subject areas