Algorithmic Consumers

Michal S. Gal, Niva Elkin-Koren

Research output: Contribution to journalArticlepeer-review


The article address the impact of changes in market dynamics on technological developments and consumers purchasing decisions in the U.S. Topics discussed include analysis of benefits and harms of algorithmic consumers and the way these advances affect the competitive dynamic in the market; implications of technological advances on regulation; and reducing barriers to consumer access.
Original languageEnglish
Pages (from-to)309-353
Number of pages45
JournalHarvard Journal of Law & Technology
Issue number2
StatePublished - 2017


  • UNITED States
  • MARKETS -- Law & legislation
  • TECHNOLOGICAL innovations
  • CONSUMER behavior
  • HUMAN behavior
  • MARKET design & structure (Economics)


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