Absolute and Relative Choices of Maximizers and Satisficers

Kimberlee Weaver; Norbert Schwarz; Kim Daniloski; Keenan Cottone; Darren W.  Dahl; Gita V.  Johar; Stijn M.J.  van Osselaer

Absolute and Relative Choices of Maximizers and Satisficers

Kimberlee Weaver
, Norbert Schwarz
, Kim Daniloski
, Keenan Cottone
, Darren W. Dahl (Editor)
, Gita V. Johar (Editor)
, Stijn M.J. van Osselaer (Editor)

School Of Business Administration

Research output: Contribution to journal › Article › peer-review

Abstract

Three studies examining tradeoffs between absolute and relative options for consumer goods show that maximizers, decision makers who are concerned with obtaining the best outcome, are more likely to choose objectively inferior products and outcomes when they are paired with higher relative standing than satisficers.

Original language	English
Pages (from-to)	35-38
Number of pages	4
Journal	Advances in Consumer Research
Volume	38
State	Published - 2011

Cite this

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abstract = "Three studies examining tradeoffs between absolute and relative options for consumer goods show that maximizers, decision makers who are concerned with obtaining the best outcome, are more likely to choose objectively inferior products and outcomes when they are paired with higher relative standing than satisficers.",

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Absolute and Relative Choices of Maximizers and Satisficers

Abstract

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