TY - JOUR
T1 - Absolute and Relative Choices of Maximizers and Satisficers
AU - Weaver , Kimberlee
AU - Schwarz, Norbert
AU - Daniloski, Kim
AU - Cottone, Keenan
A2 - Dahl, Darren W.
A2 - Johar, Gita V.
A2 - van Osselaer, Stijn M.J.
PY - 2011
Y1 - 2011
N2 - Three studies examining tradeoffs between absolute and relative options for consumer goods show that maximizers, decision makers who are concerned with obtaining the best outcome, are more likely to choose objectively inferior products and outcomes when they are paired with higher relative standing than satisficers.
AB - Three studies examining tradeoffs between absolute and relative options for consumer goods show that maximizers, decision makers who are concerned with obtaining the best outcome, are more likely to choose objectively inferior products and outcomes when they are paired with higher relative standing than satisficers.
UR - https://www.acrwebsite.org/volumes/16153/volumes/v38/NA-38
M3 - Article
VL - 38
SP - 35
EP - 38
JO - NA - Advances in Consumer Research
JF - NA - Advances in Consumer Research
ER -