Absolute and Relative Choices of Maximizers and Satisficers

Kimberlee Weaver , Norbert Schwarz, Kim Daniloski, Keenan Cottone, Darren W. Dahl (Editor), Gita V. Johar (Editor), Stijn M.J. van Osselaer (Editor)

Research output: Contribution to journalArticlepeer-review


Three studies examining tradeoffs between absolute and relative options for consumer goods show that maximizers, decision makers who are concerned with obtaining the best outcome, are more likely to choose objectively inferior products and outcomes when they are paired with higher relative standing than satisficers.
Original languageEnglish
Pages (from-to)35-38
Number of pages4
JournalNA - Advances in Consumer Research
StatePublished - 2011


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