A theme park in a cultural straitjacket: The case of disneyland paris, france

Yochanan Altman

doi:10.1080/136067195376565

A theme park in a cultural straitjacket: The case of disneyland paris, france

Yochanan Altman

Research output: Contribution to journal › Article › peer-review

Abstract

Problems at Disneyland Paris have attracted a lot of publicity. This paper examines the cultural ingredients of Disneyland Paris and suggests that they are fundamental to an understanding of the business problem. Taking a consumer perspective and making comparisons with other major French leisure ‘institutions’, the analysis demonstrates the importance of societal and cultural issues to international business planning.

Original language	English
Pages (from-to)	43-56
Number of pages	14
Journal	Managing Leisure
Volume	1
Issue number	1
DOIs	https://doi.org/10.1080/136067195376565
State	Published - Oct 1995
Externally published	Yes

ASJC Scopus subject areas

Tourism, Leisure and Hospitality Management

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10.1080/136067195376565

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A theme park in a cultural straitjacket: The case of disneyland paris, france

Abstract

ASJC Scopus subject areas

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