The study's findings suggest several interesting relationships in international countertrade practices. It was found that the more numerous the modes of international entry or operation, the more successful the countertrading firm tends to be in receiving a premium price for products sold in countertrade. Additionally, firms that only respond to international countertrade offers appear to be using the greatest number of modes of entry or operation for global business activities.
ASJC Scopus subject areas
- Business and International Management