A new measure for the tendency to select ideologically congruent political information: Scale development and validation

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Abstract

Selective exposure is a popular research construct, but the strategies used to operationalize ideologically congruent exposure in contemporary correlational research are problematic. This article offers a novel approach, asking people directly about their tendency to seek information that is ideologically congruent with their opinions. A new measure for the tendency toward congruent selective exposure is proposed and was tested on three different data sets. In all three studies, confirmatory factor analysis revealed a two-factor model, with one factor representing the tendency to select congruent information and the other representing the tendency to avoid incongruent information.

Original languageEnglish
Pages (from-to)200-225
Number of pages26
JournalInternational Journal of Communication
Volume10
Issue number1
StatePublished - 2016

Bibliographical note

Funding Information:
Studies 1 and 2 were funded by the Israel Science Foundation [Grant #477/11]. Study 3 was funded by the Israeli Ministry of Science and Technology [Grant #3-8784].

Publisher Copyright:
© 2016 (Yariv Tsfati).

Keywords

  • Confirmation bias
  • Selective avoidance
  • Selective exposure

ASJC Scopus subject areas

  • Communication

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