A new agenda for agenda-setting research in the digital era

This chapter deals with light of the new trends and research findings. The agendas of online and offline media were found to be correlated and Intermedia agenda-setting across various media systems and platforms. The accumulating empirical evidence suggests the traditional media lost some of their agenda-setting potential, their impact is maintained in the new media environment and has incorporated some of the flow into online platforms. The new agenda for agenda-setting research comprises the theoretical adjustments and refinements of the original paradigm as well as the development of new measures and new data analysis techniques. The rising popularity of the Internet and online social media, people have become more independent from traditional news media. Traditional media companies are also adapting some of these new online platforms and social media. Social media platforms, wikis or video sharing sites are designed - technically and ideologically for users to share contents and it relates to the agenda-setting paradigm.