A double life cycle: determining tourism development in Macedonia

This article investigates the symptoms of tourism development in Macedonia by applying the Tourism Area Life Cycle (TALC) model. The study explores the political context and the government's role in policy-making and implementation at each TALC stage. It also attempts to assess key arenas of governmental influence on tourism, such as privatization, legislation, tourism promotion, and fiscal policy. To this end, we conducted an analysis of secondary data sources with the aim of assessing the current stage of tourism development. Our analysis indicates that tourism in Macedonia is presently in the development stage but that future decline is still possible. Our general findings indicate an insufficiently developed tourist supply, underlining the importance of taking action as a prerequisite for a well-established tourism planning process. Finally, the study reviews and offers a better understanding of the manner in which Macedonia's tourism policies are changing in a complex region, with the aim of blending top-down decision-making with elements of grass roots involvement in a bid to create a solution to the country's search for a new future.