Abstract
In the 1990s, the global marketplace is characterized by the speed and ease with which services cross over national boundaries. As a result, service industries in many countries around the world have become extremely important in the development and socioeconomic well-being of these countries. The purpose of this paper is to understand the internationalization process of services firms. It is concluded that international operations of services firms are driven by a similar set of variables used by manufacturing firms, but the intensity and direction of some key relationships require modification and adaptation.
| Original language | English |
|---|---|
| Pages (from-to) | 81-106 |
| Number of pages | 26 |
| Journal | Journal of Global Marketing |
| Volume | 12 |
| Issue number | 3 |
| DOIs | |
| State | Published - 1999 |
| Externally published | Yes |
Keywords
- Internationalization of services
- Model of internationalization
- Role of culture and technology in services marketing
ASJC Scopus subject areas
- Business and International Management
- Marketing
