A conceptual model of the internationalization of services firms

Muris Cicic, Paul G. Patterson, Aviv Shoham

Research output: Contribution to journalArticlepeer-review


In the 1990s, the global marketplace is characterized by the speed and ease with which services cross over national boundaries. As a result, service industries in many countries around the world have become extremely important in the development and socioeconomic well-being of these countries. The purpose of this paper is to understand the internationalization process of services firms. It is concluded that international operations of services firms are driven by a similar set of variables used by manufacturing firms, but the intensity and direction of some key relationships require modification and adaptation.

Original languageEnglish
Pages (from-to)81-106
Number of pages26
JournalJournal of Global Marketing
Issue number3
StatePublished - 1999
Externally publishedYes


  • Internationalization of services
  • Model of internationalization
  • Role of culture and technology in services marketing

ASJC Scopus subject areas

  • Business and International Management
  • Marketing


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