על "מות הטלוויזיה": דיאלוג וירטואלי עם אליהוא כ"ץ ז"ל

The advent of the Internet and online platforms, which have influenced all aspects of life, have reinforced predictions about the death of traditional media. In 2009, thelate Elihu Katz, one of the world’s leading media researchers, published an article entitled “The Death of Television?” Already then Katz began to discern the decline of television, referring mainly to the multitude of channels, the decline of cohesive family viewing, and the decrease in TV camaraderie. But the history of mass media is replete with harsh prophecies about its demise in light of the emergence of new competitors, and these predictions have been discredited. In this article, I will present a number of answers to the questions posed by Katz regarding the death of the old media, in a virtual dialogue that is, sadly, one way. My main argument is that instead of its death we are witnessing a process of fusion, the merging of platforms rather than the extinction of traditional media