ילדות ב"יוטיוב": גלגולי תום סויר באלף השלישי

A first attempt is made in this article to examine and conceptualize the economic aspect of the activities of young populations in the network.Recent studies have shown how daily use of digital technology, surfing the web, and using social networks affect monetary exchanges and change familiar conceptions of work and leisure. Children and adolescents are integral parts of the digital technology and Internet landscape, causing changes to childhood concepts and perceptions regarding childhood and money. The article is a part of a comprehensive study that examines these effects and focuses on children and adolescents’ YouTube activities from an economic perspective. First, we present a theoretical review of the characteristics of network activities as work, prevailing perceptions regarding children’s work, and the combination of leisure and work elements on YouTube. We then present findings regarding salient features of ‘work’ found in the leisure activities of the young population on YouTube. In the final chapter we provide suggestions based on there cognition of activities on YouTube as desired productive activities