העדפות קהל בחניוני יער: [מתוך מדור: מאמרים]

The study examined the characteristics,preferences,expectations and degree of satisfaction of visitors to KKL-JNF forests. The objectives of the study were to analyze visitors behavior and to for mulate practical recommendations for managing and developing forest recreation areas in the field,the demands and visiting patterns of visitors to the various forests, the visit experience and the activities, infrastructure and services desired for development. The study was conducted in August-December 2019, based on the results of 538questionnaires at distributed at 16 KKL-JNF forests throughout northern Israel. The survey results indicate a high and very high level of satisfaction from visits to the recreation areas.The study’s main findings reveal visitors satisfaction with parameters they consider important – parking and vehicle accessibility, cleanliness and picnic facilities. KKL-JNF should keep cultivating these factors to maintain visitors satisfaction. On the other hand, there is a discrepancy between the significance visitors attach to the recreational facilities and the actual satisfaction from these facilities – an issue that should be taken into immediate consideration.We suggest four policy recommendations based onthe survey results: (1) upgrading the facilities in JNFKKL recreation areas; (2) developing attractions for visitors; (3) economic development in collaboration with the host community and (4) marketing and branding. We hope that these recommendations,which are supported by the analysis of demands and global trends, will help determine the desired future character of planning and implementation of KKL-JNF forest recreation areas as significant sites for leisure and tourism, to realize their full potential and make them anchors for tourism and economic development in northern Israel – in line with KKL-JNF's strategic vision for 2040.