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Keyphrases
International Marketing
100%
International Performance
93%
Marketing Capabilities
63%
Strategic Orientation
41%
Outside-in
40%
Adaptation
36%
Marketing Planning
35%
Performance Outcomes
35%
Born Global
35%
Born Global Firms
35%
International Orientation
35%
Tolerance for Failure
33%
Inside-out
30%
Foreign Product
29%
Firm Performance
27%
Inertia
27%
International Business
26%
Strategic Flexibility
23%
Animosity
23%
Strategic Performance
22%
Partial Least Squares Structural Equation Modeling (PLS-SEM)
22%
New Product Advantage
22%
New Product Performance
22%
Global Performance
22%
Business Performance
21%
Marketing Flexibility
21%
Moderating Role
21%
International Marketing Capabilities
21%
Emotional Branding
20%
Orientation Strategy
20%
Social Sciences
Marketing Strategy
89%
Authors
86%
Resource Based View
78%
Firm Performance
68%
Marketing Planning
65%
Market Orientation
56%
Market Performance
51%
Structural Equation Modeling
48%
In-Depth Interview
47%
Design Methodology
47%
Qualitative Research
44%
Export Marketing
35%
Planning Strategy
35%
Decision Making
29%
International Business
29%
International Strategy
26%
Dynamic Capability
23%
Operationalization
23%
Bounded Rationality
22%
Simultaneous Engineering
22%