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Dive into the research topics where Yoel Asseraf is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
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Outside-in and Inside-out Global Mindsets: Unpacking Personality Drivers and Improvised Behaviors in International Marketing
Asseraf, Y. & Finnegan, C. A., 2026, (Accepted/In press) In: Journal of Global Marketing.Research output: Contribution to journal › Article › peer-review
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Data science and firms’ strategic intent: the role of environmental uncertainties
Gnizy, I. & Asseraf, Y., 2025, (Accepted/In press) In: Management Decision. p. 1-25 25 p.Research output: Contribution to journal › Article › peer-review
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Spicing up export functions with Chutzpah – the context of market-driven and market-driving export orientations
Efrat, K., Souchon, A. L. & Asseraf, Y., 2025, (Accepted/In press) In: International Marketing Review. p. 1-20 20 p.Research output: Contribution to journal › Article › peer-review
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Born Global Maturity: Strategic Aspects and Performance Consequences
Efrat, K. & Asseraf, Y., Apr 2024, In: Management International Review. 64, 2, p. 279-302 24 p.Research output: Contribution to journal › Article › peer-review
Open Access -
Strategy planning and business performance: the moderating roles of market sensing and tolerance for failure
Gnizy, I. & Asseraf, Y., 28 Jun 2024, In: Review of International Business and Strategy. 34, 4, p. 537-561 25 p.Research output: Contribution to journal › Article › peer-review